Priscilla of Boston Company
The Priscilla legacy began in 1945 when fashion designer Priscilla Kidder opened the Bride's Shop on Newbury Street in Boston, Massachusetts. Known for her unique, handmade wedding gowns, Priscilla catapulted to the national spotlight when she designed gowns for the daughters of President Johnson and President Nixon. Her designs also garnered international fame and distinction when she designed exquisite bridesmaid gowns for Grace Kelly's nuptials to Prince Rainier of Monaco in 1956. Priscilla's unique, handcrafted designs have stood the test of time and allowed the company to grow to 11 signature salons and select specialty boutiques nationwide. The Priscilla of Boston group has expanded to include a collection of top designer brands so that every bride can find the perfect wedding dress.

Priscilla of Boston Timeless elegance, classic beauty
Melissa Sweet Fashion-forward, whimsical styles
Platinum Opulent couture, embodiment of luxury
Vineyard Collection Sophisticated style, of the moment fashions
Reverie Non-traditional, unique sense of style

The legacy that started almost 60 years ago lives on in the quality and craftsmanship of each gown and the high level of service given to every customer at our salons. Each collection combines the heritage of couture craftsmanship with modern, flattering silhouettes and sumptuous fabrics. Unique details and luxurious embellishments add an element of individual style and classic, timeless elegance. Today, Priscilla of Boston brands offer an extensive selection of exclusive styles each season, which can be customized to suit each bride's preference.

To learn more about our heritage, view our History.
For a sample of our luxury designer styles, view our Collections.
To find a retailer near you, visit Locations.