Priscilla of Boston Names Melissa Sweet Design Director
New York, March 2006
Priscilla of Boston recently named Melissa Sweet Design Director for the Priscilla of Boston Collection. In her new role, Sweet will oversee the design direction for the prestigious Priscilla of Boston Collection and will continue to design her own Melissa Sweet Bridal Collection. Under Melissa’s leadership, the Melissa Sweet Bridal Salon in Buckhead will relocate and join with the Priscilla of Boston Salon on Peachtree Road in Atlanta, therein offering a wider assortment of styles and personalized, dedicated hospitality to Atlanta Brides.
As Designer for both collections, Melissa Sweet will offer the perfect gown to all types of brides in Atlanta. From sophisticated heritage-inspired, classic designs of the revered Priscilla of Boston legacy to fashion-conscious, whimsical styles offered by the Melissa Sweet Collection, every bride’s expectations are sure to be met in this one location. Melissa’s instinct for scale, proportion and balance combined with flattering silhouettes will remain at the forefront of both collections.
“Melissa Sweet and her Melissa Sweet Bridal Collection are wonderful additions to Priscilla of Boston and the ten Priscilla of Boston Salons,” said Robert Taylor, Vice-President of Sales and Marketing. “We recognize that brides enjoy a range of style choices, and we are excited to incorporate Melissa’s refreshing view of glamour and modern design into Priscilla of Boston. While the Priscilla of Boston standards and traditions will always remain the same, the sophistication and sentiments of the collection will continue to evolve with Melissa as the design director.”
Melissa Sweet launched her company in 1996, selling to Saks Fifth Avenue, Neiman Marcus, Bergdorf Goodman and other specialty stores across the country. Priscilla of Boston purchased Melissa Sweet Bridal in 2005.
Priscilla of Boston is a division of The Federated Department Store Company (NYSE:RD) and is a multi-branded bridal company with a focus on major premium global brands, including Melissa Sweet, Us Angels and Currie-Bonner. Priscilla of Boston was founded 60 years ago by bridal designer Priscilla Kidder, and offers luxury collections, combining quality craftsmanship and flattering silhouettes. Priscilla of Boston is sold in 10 company-owned locations and fine specialty boutiques worldwide. Please visit www.priscillaofboston.com for more information.
| Press Contacts: |
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Deborah Hughes
Deborah Hughes, Inc.
212.727.2220 |
Robert Taylor
Priscilla of Boston
212.523.0603 |
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